Frequently Asked Questions

If your question isn't answered here, please contact us.


Who is the Institute for?

The Path to Purchase Institute is a global association serving the needs of retailers, brands and the entire ecosystem of solution providers along the path to purchase. Whether you market your brand at retail or serve those who do, the Institute can help you garner more success connecting with shoppers.

What are the benefits of membership?

If you’re reading this, chances are good that shopper marketing is key to your success. By becoming an Institute member, you’ll have access to an unequalled array of tools, expertise and experiences to guide strategies and improve performances at retail and along the entire path to purchase.

What does membership cost? 

For details on categories of membership, fees and related benefits, contact Patrick Hare at (973) 885-5334 for more information.     

How do I join?

You can simply download a printable application form right here

Am I required to attend anything or do anything? 

While we highly recommend participating in our active community, as an Institute member, you are under no obligation to attend any events or participate in any activities.

How long does my membership last? 

Approximately one year...actually a little more. Our membership cycles expire every two months (on June 1, August 1, October 1, December 1, February 1 and April 1). Your membership will begin as soon as your payment is approved and will run at least 12 months, expiring at the next expiration date AFTER your 1-year anniversary.

How do I renew my membership?

Approximately two months prior to the expiration of your membership, you'll be sent simple renewal paperwork, through both the mail and email. If you prefer, you can also renew by calling Katrina Lopez at (813) 713-4301.

Are memberships transferable? 

While no memberships can be transferred from one company to another, Corporate memberships entitle the applicant company to up to 10 licensed users, the names of whom can be changed at any time during the life of the membership. Individual memberships are not transferable (they cannot be traded among employees within a company, but rather belong only to the original applicant).

Can I get a refund or cancel my membership? 

Membership dues are non-refundable. Because of the sensitive nature of content provided to members through this website, and because the value of membership is dramatically increased over time, refunds are unfortunately not available. Corporate membership benefits, however, can be transferred to others within your organization. If you would like to cancel your membership, written notice must be sent directly to the Institute's mailing address.

Are there any qualifications needed to join the Institute? 

No, Institute membership is open to anyone and everyone who is interested in the art and science of shopper marketing. Consumer product marketers, however, qualify for individual memberships if they prefer. Corporate memberships are available to any type of organization. 


What browser or software do I need to view the website?

Generally, we recommend current versions of Microsoft Internet Explorer, Mozilla Firefox, Google Chrome, or Apple Safari browsers. Note: Internet Explorer 6 is not supported. More specific requirements include:

  • JavaScript is utilized to enhance the browsing experience.

  • Cookies are used to process user logins. 

  • Some files attached to articles, including multimedia presentations or attached documents, require additional software such as Adobe Flash player or Adobe Acrobat (See Adobe's downloads page.).  In most cases, these are available as a free download from the manufacturer's website. In those cases, instructions for how to download and view the file will be provided within the text of the article.

  • If you are running software that disables pop-up advertisements, you may experience difficulty following any hyperlinks that lead off the Institute website. Disabling the software temporarily may improve your browsing experience. Note: The Institute does not use pop-up windows for advertisements.

How do I log onto the website? 

When you become a member, we will email you user ID and password. You can then change your password to whatever you like under the "My Account" tab. 

I've forgotten my password, or my password isn't working. What should I do? 

Be sure your CAPS LOCK is not enabled on your keyboard, as that may cause you to enter incorrect information in the login screen. If you're still having difficulty, you may reset your password here