Lisa Van Borrendam

Sr. Research Director
GfK Canada

Lisa is a graduate from the University of Ontario  with over 15 years experience in the field of market research and consumer insights.

Lisa began her research career with market research companies such as Goldfarb Consultants, Millward Brown and Research International. She also spent 10 years working in consumer insights and strategy for global FMCG companies Nestle and Kraft Foods, following the lifespan of research from its beginning through to its impact on business needs, before returning to the supplier side. Her experience on both sides of the table are a valuable asset in providing actionable insight to all levels of research.