The State of Mobile Shopper Activation, 2017

1 p.m. CDT || Sept. 7, 2017

Over the past few years, mobile has played an increasing role in shopper and retail marketing programs. To keep pace, marketers have embarked on a range of mobile initiatives to support traditional programs. How do your company’s efforts compare?

This seminar will present the results of our third, and expanded, Mobile Shopper Marketer Research survey, assessing a range of tactics, strategies and vendors used by marketers. Based on a detailed survey that included open-ended commentary, you will:

  • Learn the most popular ad platforms, ad types and promotions solutions for driving successful programs, including mobile web, in app, display banners, video, social, product offer content and beacons.
  • Discover most preferred strategies, methods and providers for successfully leveraging ad creative and ad content, targeting audiences with data and measuring program success.
  • Explore perspectives on a shopper and retail market that is rapidly adjusting to changes brought on by technology, and hear views on the near and long-term future of mobile-digital driven shopper and retail marketing.