Retailer Performance Marketing – Moving Cases with Data, Content and Technology
1 p.m. CDT || October 17, 2018
Driven by technological change and rapidly shifting consumer behaviors, CPG and retail marketers are adapting with new tools and strategies. Leveraging the power of their own customer data and digital media with technology, retailers are building media businesses to deliver better performance for themselves and their CPG partners. Learn more about the emergence of a new media category, Retailer Performance Marketing, and how Albertsons stepped up to the digital media challenge, with compelling results.
- Learn how a changing marketplace has led to the emergence of Retailer Performance Marketing (RPM)
- Understand RPM and how it can help brands achieve stronger, and more measurable results.
- View case study results from RPM programs executed by Albertsons and Quotient.