Influencing Millennials at Retail: A Brand Building Strategy
1 p.m. CST || October 26, 2017
Why do Millennials need to touch and feel some products but are good with buying others online? Are shoppers really looking for “retail-tainment”, or is it something more pragmatic they require when entering a store?
Join us to learn the root needs that influence Millennials, and how social anthropology can inform your retail plans to be more impactful and effective. We will discuss best practices for how brands and retailers should orchestrate the shopping trip to satisfy their shoppers and build sales.
In this webinar you will:
- Hear how Millennials use retail to validate or discredit influencers.
- Dissect the myth of retail-tainment once and for all.
- Learn what category leaders are doing to address the changing needs of shoppers in a Q&A session.