Getting the Top-Notch Purchase Journey Insights You Deserve
1 p.m. CST || July 12, 2018
Enlightened shopper professionals embrace the foundational value of purchase journey insights. They identify the levers that can be activated to create a shopper touch point and inform vital resource allocation decisions. Yet much of the purchase journey work they are commissioning today is coming up short, addressing a few fundamental questions adequately, but failing to deliver a deeper and more nuanced view of the journey to better inform decision-making and resourcing.
This session will explore practical approaches that can elevate your journey work into the top echelon by drawing from a multitude of GfK shopper trend-watching resources including the GfK FutureBuy study and Roper Consumer Trends. Attendees will:
- Discover a macro view of ways that journeys are shifting over past few years: Are triggers changing? What behaviors are rising and falling? What touch points exert the greatest and weakest influence over final choice?
- Learn the five “journey insights boosters” and how to apply them for enhanced study impact.
- Review illustrative examples of successful application each of the boosters will be provided to bring them to life.