The Evolution of Shopper Marketing

1 p.m. CDT, October 6 

The emergence of digital and mobile technology continues to impact consumer behavior, resulting in shifts to individual markets and traditional shopper marketing strategies nationwide. Shopper marketers must adapt their planning based on a factual understanding of local impacts, macro-economic shifts, and the strategies and tactics employed by other shopper marketers.

Original research by Crisp and the Path to Purchase Institute provides a clear view of how fellow shopper marketers are responding to these challenges. Attendees will:

  • Gain an in-depth understanding of media impacts to understand where digital solutions can supplement traditional marketing efforts.
  • View proprietary research detailing current and projected shifts in traditional vs. digital and mobile promotional media spending.
  • See how changes in consumer behavior have impacted the daily strategies and tactics of your fellow shopper marketers.