Demystifying Today’s Savvy Shopper- What You Need to Know to Win Them Today and Tomorrow

October 30, 2018 || 1 p.m. CDT 

It is well-known that maintaining accurate and actionable insights on today’s savvy shoppers has never been more challenging. Shoppers are more demanding and empowered than at any other time in modern history.

To aid in navigating this challenging environment, GfK has commissioned a massive (35,000 respondents) study of today’s shoppers that drills into their shifting mindsets and behaviors. The study spans a broad range of product categories – from fast moving consumer goods to tech and durables. Findings for GfK’s “Leading Edge Consumers” will also be featured- offering a glimpse into the future of shopping. Attendees will:

  • Learn how shoppers are currently navigating key stages of their purchase journey.
  • Discover the change “hot spots” – those trends that are most transforming shopping in 2018. 
  • Explore what is important to understand across categories and shopper generations.
  • Discover which shopper trends are predicted for the future.
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