Creating a Destination in Supermarkets by Tapping Underdeveloped Opportunities For Growth

Thursday, January 18 || 1 p.m. CST 

 

General merchandise and the health and beauty category represent under developed multi billion dollar growth and profit opportunities for grocery channel retailers, as well as a strong counter to deflation. How can you capture more than your fair share of these opportunities, especially with the Millennial family that will be the core of sales and growth in the next decade? How can you make sure that your store is the destination for this key shopper? In this session, you will:

  • Hear the findings of a joint FMI/Acosta Strategic Advisors study that looks at the challenges and opportunities using new shopper research and best-practice analysis. 
  • Learn five imperative action steps necessary to take along the shoppers’ path to purchase.
  • Discover ways to make sure your store is the destination for this key shopper. 
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