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Path to Purchase Glossary

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Underwritten by Menasha

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We Are the Institute

The Path to Purchase Institute is a global member community serving the needs of brand manufacturers, retailers, agencies and the entire ecosystem of solution providers along the path to purchase.

The Path to Purchase Institute is the core shopper marketing professional community of EnsembleIQ, North America’s premier business intelligence resource across retail channels, also including Convenience Store News, Drug Store News, Progressive Grocer, and more.

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Get Connected

The time to learn about how to successfully engage shoppers is now. Get involved; get connected; get engaged with our community of experts dedicated to advancing the art and science of shopper marketing.

Membership

The Institute exists to engage and inform its members and the industry at large about best practices and a deeper understanding of marketing efforts along the path to purchase.

Events

Institute events unite the entire shopper marketing industry and provide face-to-face networking opportunities for brand manufacturers, retailers, agencies and solution providers.

Magazine

The Institute publishes Path to Purchase IQ magazine, the only monthly publication dedicated to covering in-store and digital retail marketing topics.

Special Reports

The Institute is constantly extending thought leadership across the entire shopper marketing community via white papers, collaborative reports, article series and other industry publications.

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