Sept. 26, 2017  |  8AM - 4:30PM  |  Donald E. Stephens Convention Center, Rosemont, IL

$1,065 Advance ($1,120 Onsite) | P2PI Members Save Over $300 


Register Today!   

Questions about Registering? Call (985) 801-0678


Explore how online shopping has fundamentally changed shopping behavior and achieve actionable insights on how to win with shoppers in the omnichannel world.  

Learn from marketers, strategy leads and e-commerce professionals who are on the front lines of developing organizational and executional capabilities to stay ahead of the curve in this volatile landscape.

Take advantage of this special one-day symposium to help gauge where your organization stands, what priorities should be set and what actions must be taken.


Brand marketers, agency executives and retailers alike will benefit from the opportunity to be exposed to expert presentations offering a variety of perspectives on an assortment of current approaches and models.  


This one-day symposium is presented as part of the Path to Purchase Expo (P2PX), a conference and trade show designed to educate and inspire brand marketers, retailers and their trade partners. Registration for this symposium includes complimentary breakfast and lunch on Sept. 26.

In addition, E-Commerce Symposium attendees are welcome to explore the Path to Purchase Expo exhibit hall and attend a keynote address on Sept. 27 from Brian Monahan, head of vertical strategy at Pinterest, and a second keynote address on Sept. 28 from Norman de Greve, SVP & chief marketing officer at CVS Health and Wendy Liebmann, founder, CEO & chief shopper at WSL Strategic Retail.

Donald E. Stephens Convention Center
5555 North River Road
Rosemont, IL 60018

Click here to select your hotel room



Check out a recent Consumer Goods Technology article featuring symposium speaker Andy Walter here.

Register Today!    Sept. 26, 2017  |  8AM - 4:30PM  |  Rosemont, IL

$1,065 Advance ($1,120 Onsite) | P2PI Members Save Over $300

Questions about Registering? Call (985) 801-0678




Ken Cassar

Principal Analyst & VP

Back to the Future: A Second Take on Brick-and-Mortar 

While storied retailers such as Macy's, Sears and JCPenney struggle to shrink their brick-and-mortar footprint, online native retailers from Amazon to Warby Parker are placing big bets on physical stores. The combination of mobile technology, demand for same-day delivery and consumer appetite for experiences conspired to upset the way that online-only and brick-and-mortar retailers think about how they engage with the shopper. This presentation will leverage data from Slice's panel of 4.5 million shoppers to inform a unique perspective on the future of the store and of the shopping experience. Attendees will: 

  • Learn about emerging new store formats defined by tight integration of physical and digital assets.
  • Gain insights into the size and composition of shopping baskets that are delivered compared with those that are picked up in-store.
  • Compare the profile of the delivery customer from the click-and-carry customer.


Scott Caldwell

SVP, Client Services & Walmart Team Leader

Walmart vs. Clash of the Titans

Who would have thought Walmart, the world's largest company, would emerge as the nimble challenger in the e-commerce prize fight? With its 5,300 stores, 1.3 million associates and $480 billion in sales, it's hard to believe Walmart is actually the one behaving like an internet startup in a battle with Amazon to win the hearts and pocketbooks of omnichannel shoppers. This seminar will highlight:

  • The epic battle between Amazon and Walmart.

  • The critically important role of e-commerce in Walmart's short and long-term growth strategies.

  • Who's doing e-commerce right with Walmart, and what they're doing to win.

  • Ways to link and your products in stores.

  • Tangible ways to approach e-commerce at Walmart, from game-changing strategies to item-level recommendations.


Andrew Nodes

VP, Retail Accounts

How Retailers and Brands Can Prepare For the Age of On-Demand Delivery

Consumer demands are becoming increasingly difficult to meet: With everything from cars to food to dog walkers at our fingertips, we want everything and we want it now. How can retailers and brands keep up with this increasing demand for same-day delivery and/or pickup? Attendees will:

  • Hear the challenges and successes of working with retailers to offer delivery of groceries in an hour.

  • Understand the need for speedy checkouts and making room in-store to stage orders.

  • See the data and stats from Instacart's retail partners that demonstrate the benefits to business they've seen after offering on-demand delivery.  


Michele Harmon-Madsen

SVP, Brand Partnerships


Joy Ho

Manager, Brand Partnerships

Brand: New — Engaging the "Always On" Shopper 

Keep your eyes on the prize and stop just looking in the cart. Old-school focus on the linear customer journey and strategies that only activate purchase intent are missing the point as consumers explore and shop via the closest screen, day or night, then click and buy in seconds. For future-facing brands, personalized and customized connections at multiple touch points are the key to engaging today's omnichannel shoppers. Every day your brand is being asked to be a true partner to provide solutions. Are you ready? Attendees will:

  • Understand how to recognize and capitalize on the dynamic nature of the always-on shopping experience.

  • Adopt test-and-learn strategies to let customers participate and lead the conversation about solutions and benefits.

  • Create flexible, custom activations personalized to a range of audiences and engagement opportunities.


Danny Silverman

Chief Marketing Officer


Sam Gagliardi

SVP, Consumer Shopper Marketing, e-Commerce

Analyzing the 'Holy Grail:' How Online Activity Impacts In-Store Behavior

We've all seen the statistic: More than half of in-store purchasing decisions are being influenced by online brand interactions. But what is the true impact? How does what shoppers see and experience online influence what they buy in-store? Attendees will:

  • Learn what methodologies brands are using to measure online impact on in-store purchase.

  • Hear case studies on how brands have approached this using various methodologies.

  • Understand what brands can and should be doing to prove out the online to in-store impact for themselves.


Andy Walter

CIO/Shared Services Executive, Board Director & Advisor


Michael Murray

CEO & President

What Can You Do with Structured Data at Scale?

To successfully navigate the path to purchase, shoppers need high-quality product content that is broadly available for distribution to fuel marketing, merchandising, planning and e-commerce, making e-commerce readiness critically important for manufacturers and retailers. Attendees will: 

  • Learn what e-commerce readiness looks like in today's data-driven marketplace.

  • Discover the benefits of structured data.

  • Understand the value of building or buying product information management systems with omnichannel capabilities.


Chris Perry,

Sr. Director of eCommerce

Rediscovering Discovery: How to Launch New Products and Drive Trial

CPG brands and brick-and-mortar retailers have had decades to practice and master the science of brand and product discovery through effectively driving trial and awareness and launching new product innovation in-store on the physical shelf. However, just as "digital" has rapidly transformed the way consumers learn about and shop for products, so have the realities of the digital shelf changed how brands must strategically approach successfully driving trial and launching innovation to win long-term in e-commerce and today's digitally influenced omnichannel marketplace. Attendees will:

  • Understand the key differences between the physical shelf and digital shelf to clarify why discovery, trial and NPD launches are more challenging online and often misperceived as unsuccessful.

  • Learn how to strategically approach trial and innovation in e-commerce.

  • Discover specific strategies and tactics for successfully driving trial, awareness and momentum behind their brand and new product launches in e-commerce.



Jennifer Silverberg


The Digital Impulse Buy: A Game-Changer for CPG Brands

In the CPG space, shopper habits are changing at a rate today's marketers have never seen before. New technology-enabled shopping paradigms seem to be popping up daily: subscriptions, buy online and pick up in-store, IoT, triggering, etc. It's hard to know where to focus your marketing efforts, particularly since the traditional tools of marketing — in-store media, shelf placement, packaging, etc. — are becoming less relevant as fewer shoppers go into stores at all, and those who are still go are going less frequently. Brands that avoid the temptation of trying to apply old paradigms to this new reality and instead leverage the huge opportunities in the fragmented, impulse-driven digital marketplace have unprecedented potential to drive their own growth. Attendees will:

  • Gain a clear understanding of the unique challenges and opportunities for CPG as shopper habits change rapidly.

  • Get an intro to the "3 Deadly Sins" of CPG marketing in the digital age.

  • Hear specific examples of ways Wrigley is growing the category — and its brands — by reaching beyond the shelf and leveraging the potential of digital impulse shopping.


Chairperson's Roundtable: Educating the Organization on E-Commerce

The CPG landscape is beset from all sides by rapidly changing technologies, marketplace disrupters and increasingly empowered shoppers. Organizations need to adjust and evolve to keep pace — and the first step is enlisting support from all functions. In this session, a group of e-commerce leaders will share the obstacles they faced and the successes they achieved as they built e-commerce capabilities at their companies. Attendees will learn effective business strategies and best practices for execution to help them navigate their own company's e-commerce journey now and into the future. 



Register Today!    Sept. 26, 2017  |  8AM - 4:30PM  |  Rosemont, IL

$1,065 Advance ($1,120 Onsite) | P2PI Members Save Over $300

Questions about Registering? Call (985) 801-0678


Scott Caldwell

Scott Caldwell has been in the shopper marketing arena for more than 18 years, working for Malone Advertising/JWT Action, The Mars Agency and CJRW. Caldwell leads the Walmart and Sam's Club Retail Connect team in Bentonville, Arkansas, directing shopper activities for all Catapult clients.

Ken Cassar

Ken Cassar oversees Slice's research agenda, identifying and contextualizing e-commerce industry trends from Slice's panel of more than 4.5 million U.S. online consumers. Cassar previously was SVP, media analytic solutions, at Nielsen, where he developed innovative digital commerce measurement and advertising effectiveness solutions. Prior to Nielsen, Cassar was an analyst at Jupiter Research, where he was an early thought leader, trusted adviser and media source on e-commerce. Cassar has an MBA and bachelor's from the University of Connecticut.

Sam Gagliardi

Sam Gagliardi has more than 19 years of cross-functional sales, marketing and digital leadership experience with top FMCG manufacturers, including Johnson & Johnson, Colgate and RB. He is an expert in e-commerce strategy, digital marketing, search engine optimization, media management, shopper marketing and marketing management.

Byron Gilstrap

Byron Gilstrap leads digital shelf, package/product innovation and franchise relations for Coca-Cola North America's e-commerce group. He is a results-driven leader with a unique blend of experience in e-commerce, strategy consulting and program management. Gilstrap has a successful track record of developing and deploying digital strategies for large global organizations including Accenture, Delta Air Lines and The Home Depot.

Alister Greenwood

Alister Greenwood's experience spans marketing, shopper insights, analytics and strategic planning, with expertise working across multiple categories and countries. Greenwood leads the strategic development of e-commerce shopper research to drive understanding of shopper behavior, enabling Mondelez brands to win at the "point of buying" on the digital shelf. He has experience in retail, global agency networks and major CPGs, driving growth on iconic brands such as Sour Patch Kids, Halls, Dove, Axe, Red Bull, Innocent Drinks, Lindt, Gillette, Budweiser and Michelob. He is passionate about transforming agency service provision, translating data into motivating calls to action and connecting deep consumer and shopper insights to win in emerging media and retail channels.

Michelle Harmon-Madsen

Michelle Harmon-Madsen leads all shopper marketing efforts across the FreshDirect experience to connect brands with the company's massive base of highly engaged online shoppers. She was previously vice president, director of global strategy and partnerships, for MediaVest. In that role, she developed entertainment properties for Procter & Gamble Entertainment, working closely with producers and content creators. She led sponsorship and business development for the "People's Choice Awards." Prior to MediaVest, Harmon-Madsen was vice president of branded entertainment for 19 Entertainment, where she led branded entertainment and sponsorship for "American Idol" and "So You Think You Can Dance." She is a board director for the Advertising Women of New York and sits on Penn State University's Smeal College of Business Alumni Society Board.

Joy Ho

Joy Ho works with world-class partners at FreshDirect to architect solutions that generate visibility and impact with consumers. In addition to overseeing campaigns from end-to-end, Ho integrates technology with her love for food to strengthen the shopping experience. Prior to joining the eCommerce retailer, she was responsible for accelerating the growth of digital content marketing efforts for various brands like Singapore Tourism Board and NBC Universal. Originally from Singapore, Ho holds a Masters of Science in Communications from Columbia University.

Steve Kinsey

Steve Kinsey is an experienced brand management, analytics and marketing expert in consumer healthcare. He has held management positions at Johnson & Johnson and Pfizer.   Steve holds a bachelor's from Cornell University and an MBA in marketing from Seton Hall.

Michael Murray

Michael Murray brings 29 years of experience in marketing, strategy and product management to his role as CEO of ItemMaster. He is responsible for the overall operation and strategic direction of the 75 person SaaS company that exclusively services the CPG and CPG retail industry. Prior to joining ItemMaster, Murray served as the chief product officer of Catalina as well as board member of Nielsen Catalina Solutions from 2012-2015. He previously served as the CMO — e-commerce & online for Sears Holdings, where he led all acquisition, social marketing and online customer communications for the and e-commerce properties. Prior to his roles within retail organizations, Murray was CMO of Fishbowl, VP and general manager of new ventures and innovation at AOL and a partner and general manager of Targetbase Marketing, an Omnicom Company.

Andrew Nodes

Andrew Nodes is vice president, retail accounts at Instacart, working with national, regional, and local retailers. By developing partnerships between Instacart and retailers and managing key relationships, Nodes helps grocers achieve maximum value from the Instacart platform and offerings. Through these partnerships, Instacart has enabled grocers to have online offerings through the retailer marketplace and ‘Powered by Instacart’ offerings. Prior to joining Instacart, Nodes was a management consultant at A.T. Kearney based in their Washington D.C. office, concentrating on the retail and consumer packaged goods industries. His project work ranged across retail’s and CPG’s value chains, from operations strategy to merchandising to supply chain to omnichannel strategy. Previously, he worked for BearingPoint and Hilltop Advisors. Nodes holds an MBA from the Wharton School of Business, and a BSBA (magna cum laude) from Georgetown University’s McDonough School of Business.

Chris Perry

Chris Perry is empowering brands to catalyze e-commerce as their number one competitive advantage to grow, win and lead in today's omnichannel marketplace. He has generated more than $200 million in profitable e-commerce revenue growth for clients including Reckitt Benckiser and WellPet. Perry had collaborative partnerships with more than 25 top e-retailers, including Amazon, Staples, Costco and Peapod.

Matt Pierre

Matt Pierre leads strategy development, retailer activation and integrated marketing programs. He is a classically trained, strategic marketing executive with 25 years of general management experience. Pierre has a broad strategic perspective developed with cross-functional assignments across brand management, new product innovation, strategic growth channels, integrated shopper marketing and e-commerce. He holds a bachelor's degree from the University of Wisconsin–Madison and an MBA from Northwestern's Kellogg School of Management.

Jennifer Silverberg

Jennifer Silverberg works with an international team to help major CPG companies such as P&G, Unilever and Nestle own and drive their customers' buying experience. She has more than 25 years of experience working with major CPG and other brands in senior marketing and leadership positions in companies ranging from startup to Fortune 50. Prior to leading SmartCommerce, Silverberg was the SVP of marketing at Channel Intelligence, a leading commerce technology partner that was acquired by Google in 2013. She was the CMO and VP of client services at myList, a platform that helped brands such as Campbell's, Philips and Disney identify and connect directly with their fans.

Danny Silverman

Danny Silverman is a global e-commerce business strategy and sales expert with more than 10 years of e-commerce experience. Throughout his career he has helped brands enhance equity and drive sales at online retailers with data-driven insights and experience-informed action.

Andy Walter

Andy Walter is a results-driven professional with extensive experience in strategy, development, execution and operations across shared services and IT. He led the commercial services and delivery organization, comprised of more than 1500 IT and multifunctional professionals, for Procter & Gamble's Global Business Services (GBS). He was responsible for IT and shared services for all global business units and markets around the world. His team was accountable for developing cutting-edge digital capabilities for Procter & Gamble, including all e-Business, consumer services, business intelligence/analytics, sales force solutions, project delivery, business process services and A&D/company restructuring efforts. With more than 25 years of experience, including 15 years of board membership and board advisory roles, Walter's career has spanned a variety of assignments including global R&D, product supply and manufacturing, marketing and international sales and operations.