The purpose of the Digital Commerce Council is to empower and enable its members to shape future capabilities, strategies and opportunities for their organizations through the sharing of high-impact, action-oriented knowledge and expert peer-to-peer perspectives.

Although the Council meets in person twice annually, it provides an ongoing exploration of content and perspectives on digital commerce. The Council fosters ongoing interaction and networking opportunities within a peer group of thought leaders in the areas of e-commerce, digital marketing, digital media (including retailer platforms), and digital shopper marketing. 

Members of the Digital Commerce Council drive the meeting agendas, identify potential speakers,  provide input on learning opportunities for the group, and freely share their own experiences and perspectives.  

Renewed annually, membership is open to executives from consumer product manufacturers and retailers whose organizations are already members of the Path to Purchase Institute. For more information or to request membership, please contact Patrick Hare at [email protected] or 973-885-5334.