Whole Foods, PBS Stay School Pals

Whole Foods Market is again partnering with PBS Kids for its back-to-school campaign, this year launching an exclusive line of school supplies with the children's programming brand.Scheduled to be sold in stores and via PBS' website throughout July and August, the line comprises organic cotton backpacks, lunch totes and pencil cases manufactured by Esperos, reusable food storage bags from 3GreenMoms' LunchSkins, and recycled paper notebooks and folders from McEvoy Group's Mudpuppy. Whole Foods Market will donate a percent of sales from the products (up to $25,000) to its nonprofit Whole Foods Foundation and 10% of the proceeds from the Esperos SKUs will fund education for children in need through the specialty manufacturer's partnership with nonprofit The Nobelity Project. Facebook and Twitter updates promote the line.“Whole Foods Market’s partnership with PBS Kids continues to raise the bar for quality children’s products and offers alternatives to what’s commonly found in the marketplace,” Jeanne Tamayo, global lifestyle buyer at Whole Foods Market, said in a media release. “By working with suppliers like Esperos, LunchSkins and Mudpuppy, kids can get school supplies that truly do more — proceeds from every product support children’s education through PBS Kids and healthy-eating education through Whole Kids Foundation — plus, each product is either reusable or made with recycled or organic materials."The partners are also running a sweepstakes awarding five winners with a prize pack comprising one of each type of PBS Kids school supply product and an $80 Whole Foods store gift card. Consumers enter from July 15 to Aug. 19 on a page within pbs.org and can earn additional entries by promoting the sweeps on Twitter. Display ads on the network's website link to the entry page.

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