Walmart is tying in to "Hispanic Heritage Month" by showcasing Hispanic-Latino products in its recently launched "Supplier Inclusion" shop.
The retailer deployed multiple Twitter updates spotlighting Hispanic-Latino food, literature and music to link to the walmart.com e-commerce shop, which includes a leaderboard ad stating: "We're at our best when we promote diversity across our supply chain."
The shop offers packaged food items from the flagship brands of Ole Mexican Foods, Cacique and La Preferida, Marquez Brothers International's El Mexicano, as well as Great Value products. It also stocks products from categories including furniture, toys, personal care and electronics for a total of 1,029 items (as of Oct. 8).
Walmart also hosted a free celebration of Hispanic music at its Arkansas Music Pavilion on Oct. 7. In addition to musical performances headlined by Mexican singer/songwriter and accordionist Noel Torres, the "Celebrando La Musica" also included food samples and family activities. Hispanic Heritage Month is observed from Sept. 15 to Oct. 15.
Items in the Supplier Inclusion shop are periodically updated to spotlight other products from Walmart's network of more than 2,600 suppliers that have self-identified their companies as 51% owned and operated by minorities, women, veterans, members of the lesbian, gay, bisexual and transgender community, and people with disabilities.
Walmart first introduced the shop in July in conjunction with the Essence Festival in New Orleans, a multicultural celebration Walmart has sponsored since 2007. The first products showcased were from more than a dozen suppliers attending the festival from a variety of categories, including eyewear from entertainer Cynthia Bailey, Joe's Gourmet Fish Fry seasoning and Dr. Lisa Williams' "Positively Perfect" dolls, according to a media release.
"Our customers represent all of America, and we want to be sure our suppliers do, too. Supplier inclusion means that we're able to deliver innovative, quality products and a broader selection to the communities we serve," said senior director, supplier diversity and inclusion, Michael Byron in a media release. "We encourage diverse companies to explore new possibilities with Walmart and on walmart.com."
The company's ultimate goal is to bring in unique products while growing the capacity of various small businesses and making them sustainable throughout their supply chain.
At Essence Festival, Walmart also hosted two conferences to help entrepreneurs and small businesses elevate their e-commerce presence as it increasingly focuses on bringing effective and engaging digital content to walmart.com.