Mars Inc.'s M&M's activated the latest round of its national "Flavor Vote" program at Walgreens by securing placement for a dedicated endcap as well as a counter display at checkout.

The displays’ headers identify and depict the three M&M’s peanut flavors that are up for vote – English toffee, Mexican jalapeno and Thai coconut – while introducing a national sweepstakes that runs Jan. 28 through May 17. Consumers vote at to enter the sweeps, which awards either a trip “around the world” with a stop in England, Thailand and Mexico, or a trip to one of those countries.

The displays stock and promote M&M’s and M&M’s peanut SKUs (three for $3.33 or $1.75 each) as well as Orbit gum (two for $2 or $1.29 each), with the prices valid from Feb. 24 through March 30.

Menasha produced the displays.