Walgreens has used Facebook Live to drum up support (and donations) for its Red Nose Day campaign.
At 2 p.m. EDT on Fridays from April 21 through May 19, the drugstore chain used Facebook's live video streaming service to stage events that promote the Comic Relief charity, of which Walgreens is the exclusive retail partner. (Red Nose Day in the U.S. takes place May 25.)
- On April 21, American Ninja Warrior competitor Jessie Graff performed live acrobatics during a 20-minute webcast.
- On April 28, former America's Got Talent contestant Joe Castillo created sand art during a 20-minute webcast.
- On May 5, animal behaviorist Kyle Kittleson staged a "Puppy Olympics" with a group of puppies during a 20-minute webcast.
- On May 12, performers from the "Stomp" stage show incorporated red noses into a live performance.
- On May 19, Blake Vogt of America's Got Talent fame performed magic wearing a red nose.
Each of the Facebook updates showing the webcasts contained a "Donate" button that enabled live and post-event viewers of the videos to make immediate donations via credit/debit card or PayPal.
As of May 19, tallies within the updates showed 36 donations totaling $737 for the Graff event, 13 donations totaling $305 for the Castillo event, eight donations totaling $140 for the Kittleson event, six donations totaling $130 for the "Stomp" event, and nine donations totaling $240 for the Vogt event.
Walgreens also planned to go live on Facebook on May 25, streaming video from backstage during NBC's "The Red Nose Day Special" telecast.
The Facebook Live events were part of an extensive Walgreens social media strategy for Red Nose Day that includes use of Facebook, Twitter and Instagram.