Walgreens is shining a spotlight on the Me to We social enterprise for the back-to-school season, encouraging shoppers to purchase the for-profit’s school supplies and then track the impact they are making by entering an on-pack code on a dedicated website.
The drugstore chain introduced the effort by posting a video to YouTube on July 25. (See below.)
Me to We, which donates half of its profits to the We Charity, is closely aligned with but a separate entity from the Toronto-based nonprofit. Both metowe.com and trackyourimpact.com are operated by the We Charity and are accessible from its primary website, we.org.
The retailer is stocking Me to We products — including colored pencils, notebooks and backpacks — on dedicated endcaps that claim every product purchased “gives school supplies to a child in need” and direct shoppers to we.org.
Support has included a July 30 circular feature and full-page ads in Walgreens’ July and August coupon books.
In 2016, a Unilever-Walgreens campaign benefitting Me to We won a Shopper Marketing Effie.