Amazon announced that it is launching Amazon pop-up stores at five Whole Foods locations ahead of the busy shopping season.
Whole Foods Market stores in Illinois and Michigan will debut the pop-ups this month, followed by locations. Whole Foods stores already sell Amazon devices, but the pop-up shops wil create dedicated stores-within-a-store for the products.
Shoppers visiting the Amazon-staffed pop-up stores will be able to learn more about various Amazon services, like Amazon’s Prime membership program and its accompanying Prime Video streaming service.
In addition to getting to know Alexa and test-driving some of Amazon’s best-selling devices, Whole Foods customers will get a head start on Black Friday deals. Starting the week leading up to Black Friday, Amazon is offering a variety of deals including $20 off the Echo Dot, $20 off the all-new Amazon Echo, $30 off the new Echo Plus, $30 off Kindle Paperwhite, $20 off the new Amazon Cloud Cam, $20 off Fire 7 tablet and $30 off Fire HD 8 tablet.
Meanwhile, The Wall Street Journal reported that Amazon has consolidated its physical retail and fast-delivery operations under a veteran lieutenant of chief executive Jeff Bezos as it integrates its new Whole Foods Market unit with related businesses.
That gives Steve Kessel responsibility for Prime Now, Amazon’s rapid-delivery operation, and AmazonFresh, its grocery-delivery arm, in addition to Whole Foods and Amazon’s physical book and convenience stores, The Journal reported. The goal is to ease changes across those platforms as Amazon tries to reinvent the way consumers shop in stores, The Journal said.