10/15/2017
Target Focuses on EDLP, Not Promotions
Target is working to enhance its value perception among shoppers by scaling back on promotions and highlighting everyday low pricing.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing