Sprint deepened its relationship with Walgreens in September by promising Walgreens gift cards to the drug chain's Balance Rewards cardholders for establishing and continuing Sprint cellular service.

Cardholders who activate a new Sprint account can receive a $100 gift card per line of service (up to two lines). Additionally, Sprint will issue a $50 gift card per line (up to two) annually for accounts that remain active and in good standing. Current Sprint customers can also register their accounts for the latter offer.

The drug chain promoted the offer on the walgreens.com home page and a dedicated landing page, as well as with an ad in its September coupon book.

Consumers were directed to a sprint.com landing page to register to receive the gift cards.

In 2018, Walgreens set in motion a program that has it hosting a Sprint Express store-within-a-store inside 88 Walgreens stores. These locations provide Sprint wireless services and are staffed by Sprint employees.