07/30/2017
Southeastern Grocers Urges Taste Tests
Following the relaunch of its packaged food and drinks private label lines, Southeastern Grocers is heavily promoting two of its new brands with a campaign that asks shoppers: "If you can't taste the difference, why pay the difference?"
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing