Southeastern Grocers continued to encourage shoppers to join the Plenti loyalty program this fall with a "Points A-Plenti" instant-win game.
Cardholders who spent $30 from Sept. 27 to Oct. 24 received a scratch-off card at checkout. The game awarded a grand-prize trip to Las Vegas plus 470 daily prizes of 1,000 Plenti points and six weekly prizes of 100,000 points.
In stores, ceiling signs and outdoor stanchion signs touted the campaign and invited shoppers to look for signage marking hundreds of SKUs across the store awarding bonus Plenti points. Qualifying brands included private label Prestige, Kellogg Co.'s Pop-Tarts, Mondelez International's Triscuit, Clorox Co.'s Scoop Away and Hershey Co.'s Kit Kat.
Circular features, carousel ads on chain home pages, email blasts, and Facebook and Twitter updates supported the effort.