Joe Ricci discusses hits and misses of in-store merchandising.

Need a crash course in display design? Each month industry expert Joe Ricci looks at displays in the field to reveal what works well, what doesn't, and what lessons should be taken away from these examples.

View Joe's analysis of recent displays.

Joe Ricci is an industry expert in P-O-P merchandising. He is the founder of Beacon Concepts Inc., Surprise, AZ. E-mail comments to him at [email protected].

Check back monthly for additions to Ricci at Retail.