The Path to Purchase Institute's monthly "Retail Intel" webinar series returns for a second year.
Tapping into the vast content database available to members on p2pi.org, the Institute’s editors give consumer products professionals monthly 45-minute briefings on the strategies and tactics driving success (or failure) at today’s leading retail chains such as Walmart, Kroger and Walgreens.
Kicking off the 2020 series, Patrycja Malinowska, associate director of content for the Path to Purchase Institute, will present her uncensored, up-to-the-minute updates on the go-to-market activity of Walmart on Jan. 21. She will be joined by content partner Great Northern In-Store, a leading designer and manufacturer of merchandising solutions at retail with a wealth of experience in retail marketing and merchandising. You can register here.
You can also use the links below to listen to any of the webinars from 2019 on demand, and Institute members can view the deck from each webinar at right.
During each Retail Intel webinar, attendees:
- Gain a quick review of the retailer’s footprint and market position.
- Examine reports on recent business moves (launches, acquisitions, restructurings) that will impact the company’s strategic direction.
- Review recent examples of marketing and merchandising programs that illustrate the way the retailer is engaging with shoppers.
- Discover what all of the above means for CPGs who need to work with this key retailer.
Institute members receive a copy of the presentation deck, along with unlimited access to an ever-growing library of articles, images, case studies, research and other business intelligence designed to help industry professionals better understand the increasingly complex consumer goods marketplace.
Intel on Demand: