The Path to Purchase Institute's monthly "Retail Intel" webinar series returns for a second year.

Tapping into the vast content database available to members on p2pi.org, the Institute’s editors give consumer products professionals monthly 45-minute briefings on the strategies and tactics driving success (or failure) at today’s leading retail chains such as Walmart, Walgreens and Kroger.

The 2020 series has looked at Walmart, Walgreens and Kroger (now available on demand) and will continue on April 21 when Jacqueline Barba, content editor at the Path to Purchase Institute, will present up-to-the-minute updates on the go-to-market activity of Albertsons. She will be joined by content partner Great Northern In-Store, a leading designer and manufacturer of merchandising solutions at retail with a wealth of experience in retail marketing and merchandising. You can register here.

You can also use the links below to listen to any of the completed webinars on demand, and Institute members can view the deck from each webinar at right.

During each Retail Intel webinar, attendees: 

  • Gain a quick review of the retailer’s footprint and market position.
  • Examine reports on recent business moves (launches, acquisitions, restructurings) that will impact the company’s strategic direction.
  • Review recent examples of marketing and merchandising programs that illustrate the way the retailer is engaging with shoppers.
  • Discover what all of the above means for CPGs who need to work with this key retailer. 

Institute members receive a copy of the presentation deck, along with unlimited access to an ever-growing library of articles, images, case studies, research and other business intelligence designed to help industry professionals better understand the increasingly complex consumer goods marketplace.

The series first launched in May 2019. The upcoming 2020 schedule includes:

Albertsons 2020: April 21, 2020 at 2:00 EST
Home Depot vs. Lowe's 2020: May 19, 2020 at 2:00 EST
Retail Roundup 2020: June 16, 2020 at 2:00 EST

Intel on Demand:

Kroger, March 2020: On Demand 
Walgreens, February 2020: On Demand
Walmart, January 2020: On Demand
Target, December 2019: On Demand
Amazon, November 2019: On Demand
Albertsons, October 2019: On Demand
Lowe’s, September 2019: On Demand
CVS, August 2019: On Demand
Walgreens, July 2019: On Demand
Kroger, June 2019: On Demand
Walmart, May 2019: On Demand