01/31/2019
Profile: Jessica Ellickson, Shopper Marketing Manager, The Coca-Cola Co.
Jessica Ellickson has always had a passion for consumer and shopper insights. She began her career working at Best Buy on its customer-centricity initiative, developing holistic solutions around electronics purchases.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing