Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame. From the work they produce to their daily business practices, these inductees represent the very best of the path-to-purchase and in-store marketing industry. They foster best practices and demonstrate a supreme understanding of all marketing efforts. Collectively, these professionals have proven that they don't just follow the path to purchase; rather they help build it.

Inductees are honored at a celebration held in conjunction with the annual Path to Purchase Institute i3 event. The 2020 class comprises Mondelez International's Steve McGowan, Del Monte Foods' Jennifer Reiner and Walgreens Boots Alliance's Alex Gourlay. 

Click on the links below to read the in-depth profiles of each Hall of Fame inductee.

The Hall of Fame