Johnson & Johnson kicked off the new year by activating its “Healthy Essentials” platform for a multi-page FSI event in the Jan. 7 edition of News America Marketing’s SmartSource program.
Employing a "Start well, live well together" message, the event's first page promised "up to $79" in savings on 13 qualifying brands through $19 in print coupons contained within the event (depending on the market) and online deals at healthyessentials.com.
The page also touted Tylenol's "Feel Better" guarantee, which awards shoppers up to $15 if they are not satisfied with a Tylenol sinus, cold or flu product purchase made from July 1, 2017, through July 1, 2018. The FSI directs shoppers to tylenol.com/feelbetter to print and fill out a reimbursement form.
Within the event, several FSIs continued the new year theme:
- Clean & Clear, Lubriderm and Neutrogena encouraged consumers to "make it a beautiful new year."
- Motrin, Bengay and Tylenol tout "relief for the new year."
- Listerine tied in to New Year’s resolutions by inviting shoppers to "resolve the finish the job your toothbrush started.”
- Johnson's wished consumers sweet dreams in 2018, while promising its Bedtime products help babies fall asleep faster and stay asleep longer.
Among other noteworthy activity, Aveeno and RoC used a "celebrate a more beautiful you" message to plug thier products in a joint, full-page FSI.
See Related Updates below for concurrent retailer programs.