10/25/2021
Institute Research: Purchase Preferences at the Category Level
Complete results from a survey of 1,000 primary household shoppers conducted by the Institute in July 2021.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing