Family Dollar is again encouraging consumers to spend their tax refund money at its stores by offering a series of digital coupons for large baskets.
In stores, rack signs encourage shoppers to download the retailer's mobile application and tout coupons for $5, $15 or $30 off receipts of $25, $60 or $100, respectively. A Feb. 26 circular feature, Feb. 27 Facebook and Twitter updates, a home page carousel ad, and multiple email ads promote the coupons.
The coupons were initially valid from Feb. 19 to March 4, though the deal was extended until March 11. A March 5 circular flap, concurrent email ad and updated messaging on the carousel ad plug the new expiration date.