CVS/pharmacy recently unveiled a new hair color loyalty program for ExtraCare members while highlighting L'Oreal USA.

Loyalty cardholders who make a cumulative purchase of seven hair color products earn a coupon to receive the eighth free (up to $9).

A feature in the drugstore chain's June 11 circular first introduced the program while highlighting SKUs from L’Oreal’s Garnier, Clairol and L’Oreal Paris. The retailer also offered cardholders credit for three items with purchase of two.

Wobblers in hair care aisles supported at launch. CVS continued to plug the program in a July 16 circular feature that also offered ExtraBucks deals on L’Oreal hair care SKUs.