Conagra Brands and Publix got an early start to their annual "Frozen Rewards Club" campaign this year to ensure that the three-month program will wrap at the end of March, which is designated as "Frozen Food Month" by the National Frozen and Refrigerated Foods Association.

Running from Jan. 31 to April 30 for the past three years, the annual bulk-purchase incentive this year takes place from Jan. 1 to March 30. Shoppers who spend $30 in stores on Healthy Choice, Bertolli, P.F. Chang's or Marie Callender's can upload a picture of their receipt through a promotional website (frozenrewardsclub.com) to receive a $10 gift card. Each shopper is limited to five redemptions during the promotion.

Cooler clings equipped with tearpads supplying redemption instructions promote the incentive in stores. A feature in the retailer's Jan. 7 coupon book plugged the campaign while delivering coupons for Marie Callender's, P.F. Chang's and Healthy Choice. Conagra also enlisted blogger support.