Borders Hosts 'Resolution Solutions'

Borders this month is hosting a "Resolution Solutions" campaign promoting books that cover topics often associated with New Year’s resolutions.The book chain has employed table signs to identify such topics as finance, self-help, diet and exercise as ways to "relax," "refresh," "revive" or "renew" in 2010. (See Images at right.)Meanwhile, the company's website is hosting a "Resolution Solutions Challenge" in which four employees from Borders' corporate headquarters blog about their efforts to achieve personal goals and the books that are helping them do so. Borders also hosted Facebook chats on Jan. 8 and Jan. 15 that let attendees ask questions of financial advisors (and authors) David Bach and Suze Orman.Other Promotional ActivityBorders is promoting an ongoing "buy four, get one free" offer on graphic novels, manga (Japanese cartoons) and young adult books. The offer is communicated on headers and shelf talkers in the chain's "Ink" teen department, which rolled out in mid-2009. (See "Borders Plays with Kids, Teens" in Related Articles.)Vendor AlliancesBorders this month finally announced plans to enter the e-reader market through a partnership with Kobo Inc., a spin-off of Canadian bookseller Indigo Books & Music.The chain said it will launch an e-bookstore powered by Kobo on the Borders website during second-quarter 2010 to offer titles available for download to smartphones. It did not, however, announce plans to roll out its own e-reader.Chief retail rival Barnes & Noble launched its e-bookstore in July 2009 and introduced the Nook e-reader last November to compete with Amazon.com's Kindle. Key ExecutivesBorders this month named Dan Angus vice president, customer loyalty. The position puts him in charge of directing the development of customer-relationship marketing strategies and enhancing the existing Borders Rewards loyalty program, according to a release. Angus had been vp-customer relationship marketing at music retailer Guitar Center.Store GrowthBorders Group Inc., Ann Arbor, MI, operates 513 Borders stores and 361 Waldenbooks outlets in the U.S.

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