09/07/2017
BJ's Private Labels Get the Omnichannel Treatment
BJ’s Wholesale Club has debuted dedicated websites for both of its two private labels, Wellsley Farms and Berkley Jensen, becoming the first warehouse chain to give its brands such distinct digital presences.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing