Aldi Touts 'Fan Favorite' Products

Aldi recently launched a program spotlighting its "most loved" private brand SKUs in stores and online.The hard discounter surveyed more than 40,000 "Aldi fans" to determine the most-loved private brand SKUs of 2019, according to a press release from the retailer. Aldi last week revealed a "Fan Favorite" list of the top 23 items, including (ranked by most votes):Happy Farms string cheeseSimply Nature organic chicken broth or low sodium chicken brothSimply Nature organic spicesMama Cozzi's pizza kitchen 16-inch pepperoni pizza StrawberriesNever Any! oven roasted turkey or uncured black forest hamSimply Nature organic hummusSimply Nature organic spring mixL'oven Fresh "everything" bagelsFriendly Farms almond milk In 2018, ALDI expanded its product offering to include more fresh, organic and easy-to-prepare foods. Several of these newer products have gained in popularity among shoppers, according to the retailer, including Fan Favorite winners Simply Nature organic hummus and Appleton Farms thick sliced flavored bacon. Nearly 25% of the Fan Favorite winners were also organic items. (For a complete list of "fan favorites," click here.)“Our fans have spoken and we’re excited to share their most-loved products,” said Scott Patton, vice president of corporate buying at Aldi U.S., in the release. “When I think about what makes Aldi so unique, it’s three important factors: our incredibly loyal customers, our commitment to high-quality products and our unbeatable prices. The Aldi Fan Favorites program brings this trifecta together in a formula we know our customers will be happy to see in their local Aldi store.” In stores, price signs spotlight the items with "fan favorite" and "most loved" messages within a heart-shaped outline. A carousel ad and promotional page within aldi.us, and a Sept. 12 Facebook update support. Aldi's no-frills approach to retail does not leave room for much P-O-P materials in store. However, the retailer uses its shelf tags to highlight various SKUs or, for example, call out if a product:is a winner of the Parent Tested Parent Approved Media program,is a "seasonal favorite," has earned a Good Housekeeping Seal, oris a 2018 "Editor's Pick" of Path to Purchase Institute sister-brand Store Brands.

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