The Path to Purchase Institute is delighted to announce that 26 in-store marketing campaigns have been named as finalists in the 2020 Design of the Times Awards competition. The winners will be unveiled on Oct. 7 as part of a virtual celebration.

A panel of judges from product manufacturers, retailers and agencies gathered virtually July 28-30 to determine the finalists from scores of entries in this year's DOT program, which celebrates the most effective in-store activations of the previous year in recognition of the critical role P-O-P activity plays in successful shopper marketing initiatives. 

Click here to download the list of finalists.

Judges reviewed and scored entries across nine awards categories representing the most important objectives that in-store marketing programs can achieve. The entries represent executions at multiple retail channels including consumer electronics, convenience, drug, mass merchants, specialty, supermarket/grocery and warehouse club. A full list of the finalists is attached at right. Finalists are also listed below:

Best Brand Building Program

Best Collaborative Program (Cross-Brand or Cross-Manufacturer)

Best Collaborative Program (Retailer-Manufacturer)

Best Merchandising Solution

Best New Product Introduction

Best Sales-Driving Solution

Best Shopper Education Program

Best Shopper Experience Program

Best Shopping Solution

Path to Purchase Institute members can view a gallery of all the 2020 Design of the Times entrants here.

The ultimate winners of this year's competition, which were determined through a recent second round of judging, will be announced live during a virtual awards ceremony taking place on Oct. 7. Attendees will be the first to learn which finalists earned Platinum awards in each category and which one earned the top Best of the Times designation. They also will be able to vote for their own favorite campaign to determine the first-ever People's Choice winner. Register here for the virtual celebration.

For more than 25 years, the Design of the Times has honored leading consumer product marketers, innovative agencies and creative P-O-P design firms for their exceptional in-store marketing executions.