Promotions Marketing Coordinator

The Promotions Marketing Coordinator assists the Promotions Marketing Manager in developing and executing marketing programs with a focus on the consumer facing elements of the Organic Valley brand, including co-ownership of the overall company-wide coupon initiative. This position serves as an internal liaison in establishing and streamlining strategic marketing campaigns while providing brand stewardship. Working in a fast-paced, team environment, the Promotions Marketing Coordinator is responsible for promotional project management, including internal and vendor relationships along with delivering results based campaign recaps. This role will have a strong focus on measurement and analytical approaches to marketing.

Essential Duties and Responsibilities:

• Assist the Promotions Marketing Manager in protecting existing and promoting new business through brand-focused, strategic, marketing programs.
• Collect and analyze data from campaigns and activities that will help guide overall programming for the greatest ROI.
• Partner with Promotions Marketing Manager on company-wide coupon programs.
• Work with other CROPP departments (Category Management, Interactive, Public Relations, Farmers in Marketing, Creative, etc.) to ensure optimum integration and support for campaigns.
• Assist in the coordination and execution of tactical pieces of national programs, such as farmer activity, social media and buyer/staff education.
• Communicate internal activities to key stakeholders.
• Assist in interactive content creation.
• Research, recommendation and tracking of promotional items.
• Co ownership with Promotions Marketing Manager of vendor relationships.
• Coordinate, facilitate, and document meetings as assigned.
• Working with departmental Administrative Assistant, code and track Promotions Marketing spending.

Additional Duties and Responsibilities:

• Other duties as assigned by supervisor.

Knowledge, Skills, and Abilities:

Required:

• Bachelors Degree in Mathematics, Business, Marketing or related.
• 2-4 years of related experience.
• Strong knowledge of syndicated data resources and measurement methodologies
• Understanding of the CPG promotional environment and ROI focused
• Results- focused
• Ability to manage multiple projects and tasks
• Familiar with experiential, social and mobile marketing
• Adept at recognizing, adapting and responding to changing conditions
• Budgeting experience
• Excellent analytical, and verbal and written communication skills
• Strong organizational skills and attention to detail
• Competent in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook) and experience maintaining electronic files
• Team-oriented
• Familiar with media buying
• Ability to travel up to 20%

Preferred:

• CPG Marketing or Sales experience within commodity brands
• Experience marketing to the Mainstream Supermarket and Natural Channels

To apply, visit http://www.organicvalley.coop/about-us/employment/job-listings/ or contact Human Relations.

Email Human Relations: hr@organicvalley.coop.