Director Shopper Insights, Solutions & Activation

As a global healthcare leader, Novartis has one of the most exciting product pipelines in the industry today. A pipeline of innovative over-the-counter consumer products brought to life by diverse, talented, performance-driven people, which makes us the most rewarding employer in our field. At Novartis, you'll benefit from our unique combination of great people, industry leading products, innovation, and a high-performance, achievement-oriented culture, where you'll find countless opportunities to progress professionally and personally. How do you spend your day? Are you passionate about what you do? At Novartis Consumer Healthcare, our focus is clear, our purpose defined. We are a team making a difference in the quality of peoples' lives. Think what's possible.

Establishes Novartis as a leading Shopper Marketing partner in the eyes of our customers and accelerates Novartis category and brand growth by developing and deploying key shopper insights and strategic shopper selling platforms/programs for our channels/customer teams to activate at retail. Scope includes Novartis OTC and cross Divisions/Business Units (e.g., Pharma, Vaccines & Diagnostics etc.).

Major Accountabilities:
ο    Establishes a Center of Excellence for shopper insights and solutions for field Sales use. This would include knowledge-based content and concepts/programs for retail activation.
ο    Links category/brand shopper insights with channel/customer specific insights to develop shopper and retailer relevant programs that build category and brand sales, brand equity, and shopper loyalty.
ο    Integrates shopper insights and shopper-driven approach to category management efforts in field.
ο    Leads shopper research and technology efforts to synthesize and convert data into actionable insights for field Sales use.
ο    Leads “Innovation Lab” for field Sales use.
ο    Provide collaborative leadership with multiple groups including Brand Marketing, Marketing Research and Marketing agencies.

Minimum Requirements:
ο    Bachelor's Degree required, MBA preferred
ο    10+ years of classical Marketing and Sales experience within the CPG industry.
ο    Significant experience in at least two of the following areas: Brand Mgt, Account Mgt, Category Mgt, Customer Marketing.
ο     3-5 years of direct management.

Position is based in Parsippany, NJ
Please apply on line (job # 75985):
https://sjobs.brassring.com/2057/ASP/TG/cim_jobdetail.asp?partnerid=1361...