The first skincare collection from Coty’s CoverGirl has received extensive support across retailers since launching in November 2021. CoverGirl has also promoted the launch with tutorials posted on YouTube and sponsored TikTok videos starring influencers, including @skinbyhelen and @dermangelo.
Target is exclusively carrying customizable skincare kits from Pure Culture Beauty as the retailer continues to expand its assortment of clean and digitally native beauty brands.
Incorporating innovations ranging from shelf- and inventory-optimization robots to interactive endcaps in its alc bev departments, Schnuck Markets is an 83-year-old, Midwest grocer working to enhance both its in-store experience and online presence.
Mibelle Group's U.K. hair care brand Imbue Curls is teaming with Target to expand its footprint in the U.S. and roll out its SKUs for curly and coily hair at the mass merchant's brick-and-mortar stores.
Target is exclusively carrying a collection of personal care products from Procter & Gamble's Native inspired by New York-based bakery Baked by Melissa's cupcakes.
PepsiCo brought soccer to the forefront at Walmart and Amazon by activating its official sponsorship of the Union of European Football Associations Champions League competition.